B2B Marketing Trends

Top B2B Social Media Stats and Trends You Must Know In 2024

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In the busy world oIn the dynamic realm of B2B social media statistics, trends, and insights in 2024, platforms such as LinkedIn and Twitter stand as pivotal channels. These platforms not only facilitate connectivity but also offer unparalleled opportunities for businesses to carve their niche and thrive. With LinkedIn’s professional network, companies can showcase thought leadership, connect with industry peers, and drive meaningful engagements. Meanwhile, Twitter’s real-time nature enables B2B firms to stay abreast of industry trends, participate in relevant conversations, and amplify their brand presence.
Leveraging these platforms strategically, businesses can establish authority, foster genuine relationships, and drive impactful outcomes, thereby maximizing their presence in the digital landscape.

Why Social Media Platforms Are Vital Sources for B2B Marketing Success

In the B2B landscape, emails serve as invaluable touchpoints, fostering meaningful engagements with prospective clients. Amidst shifting paradigms where traditional events dwindle, email marketing emerges as an indispensable tool for businesses like yours, poised to thrive in the evolving landscape of tomorrow.

1. In 2024, there are estimated to be 5.17 billion total social media users worldwide. –Statista
2. The number of social media users worldwide grew by 320 million people from January 2023 to January 2024. – SmartInsights

B2B social media stats and trends_Number of Social media users

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3. Users spend an average of 2 hours and 23 minutes daily on social media, emphasizing its significance as a prime marketing avenue – DataReportal
4. 59% of companies observe increased sales through social media,compared to previous years, underscoring its role in driving business revenue. – Hubspot
5. The most used social media platforms in 2023 are Facebook, Youtube, and WhatsApp. – SmartInsights

B2B social media stats and trends_Active number of users across globe in different social media channels

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6. 87% of sellers affirm the effectiveness of social selling for business growth, acknowledging its impact on sales performance. – Hubspot
7. 59% also say their company is making sales through social media, compared to previous years. – Hubspot
8. As per Hubspot’s 2024 sales report, Social media ranks fourth among the most effective sales channels. – Hubspot
9. B2B marketers witnessed a notable 20% increase in social media marketing investment in 2023, demonstrating its growing importance in marketing strategies. – ContentMarketingInstitute

List of effective channels used by US B2B marketers to generate revenue

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10. McKinsey finds that B2B buyers lean heavily on social media for brand and product information, with mobile apps, messages, and social media posts experiencing a substantial increase compared to 2019 – Toprank
11. 90% of B2B marketers utilize social media platforms for content distribution, cementing its status as the most prevalent distribution channel. – Content Marketing Institute
12. Social media ranks as the most effective channel for both top-of-funnel goals and bottom-of-funnel goals reaffirming its versatility and effectiveness in driving business outcomes. – Wpromote

B2B Social Media Stats and Trends: Identifying Optimal Marketing Channels

1. 50% of B2B marketers affirm that Social media engagement provides better results for their marketing endeavors. – ContentMarketingInstitute
2. 82% of B2B marketers acknowledge LinkedIn as the most valuable social media platform for their organization, with Facebook and YouTube following closely behind. – ContentMarketingInstitute

Which social media channel provides best value for B2B marketers_LinkedIn

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3. 84% of C-level and VP-level business decision-makers in B2B organizations are influenced by social media content when making critical sales decisions, highlighting its impact on executive decision-making. – BusinessWire 
4. Instagram with a median engagement rate of 0.43%, which is significantly higher than Facebook’s 0.06% and Twitter’s 0.029% engagement rate, underlining the platform’s effectiveness in driving user interaction and engagement. – Rival IQ

Median engagement rate for Instagram Facebook and twitter

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Insights into Facebook: Key Stats and Trends

1. By Q4 of 2023, monthly active users on the platform had grown to 3.065 billion – Statista
2. 66.09% of all of Facebook’s monthly users will log on to the platform daily highlighting consistent engagement levels – Statista
3. The average click-through rate in Facebook ads for lead gen campaigns across all industries is 2.50% – Wordstream
4. The average conversion rate in Facebook ads for lead gen campaigns across industries is 8.25%. – Wordstream

Facebook engagement metrics Click through Rate and Conversion Rate

 

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5. 59% of marketers consider Facebook as the most important social channel. – SocialMediaExaminer
6. B2B decision-makers demonstrate a strong preference for Facebook, spending 74% more time on the platform compared to other users – FacebookInsight
7. 70% of B2B buyers utilize Facebook for research and informed purchasing decisions. – Gartner
8. According to Hootsuite data, the best time to post on Facebook is 8:00 AM PST on Tuesdays and Thursdays. – Hootsuite

 

LinkedIn Insights: Essential Stats and Trends:

1. Approximately 67.1 million companies and organizations have a Page on LinkedIn.- LinkedIn
2. The LinkedIn audience possesses twice the purchasing power of the average online audience, emphasizing its appeal to advertisers targeting high-value prospects. – LinkedIn
3. Ads displayed on LinkedIn platforms witness a significant 33% increase in purchase intent for brands, showcasing the platform’s effectiveness in driving consumer engagement and action. – LinkedIn
4. Marketers report experiencing up to a twofold increase in conversion rates on LinkedIn compared to other social media platforms, underscoring its effectiveness as a marketing tool. – LinkedIn
5. Incorporating images into your LinkedIn posts leads to a notable 98% increase in comment rates compared to text-only posts, while single-image advertisements can yield a substantial 38% boost in click-through rates. – Linkedin
6. 77% of marketers concur that LinkedIn delivers the best organic results, highlighting its efficacy in driving organic engagement and visibility. – Content Marketing Institute
7. Companies that meticulously complete their LinkedIn business pages and maintain an active posting schedule witness seven times more impressions and eleven times more clicks per follower, showcasing the importance of thorough page optimization and consistent content sharing. – LinkedIn
8. LinkedIn Ads have proven to be more effective at driving Brand Lift compared to other leading platforms for both B2B and B2C brands, according to LinkedIn’s research findings. – LinkedIn
9. LinkedIn Conversation Ads exhibit exceptional performance metrics, driving four times higher open rates and engagement rates than email and twice the engagement compared to Message Ads – LinkedIn
10. LinkedIn users possess significantly greater purchasing power than the average online audience, with over twice the buying potential of the typical web user, as highlighted by LinkedIn Marketing Solutions. – LinkedIn
11. 75% of paid social media marketers choose LinkedIn to launch paid campaigns – ContentMarketingInstitute
12. LinkedIn ads have proven to be fruitful for B2B organizations, with 65% reporting client acquisition through their use. – LinkedIn

 

Linkedin facts and conversion rate

Insights into Instagram: Key Stats and Trends

1. 49% of B2B marketing teams regard Instagram as one of their most trusted social media platforms, indicating its growing importance in the B2B marketing landscape – Sagefrog
2. The presence of B2B companies on Instagram is steadily increasing, with 33% currently utilizing the platform for marketing purposes, and this number continues to rise – SocialMediaExaminer
3. Instagram boasts a staggering 20 times more engagement compared to LinkedIn, making it a highly effective platform for driving audience interaction and brand awareness. – Foundation
4. Brafton reports that the CTR for feed ads on Instagram ranges between 0.22% and 0.88%. Meanwhile, Stories ads have a CTR between 0.33% and 0.54%. These numbers suggest that in-feed ads have a higher potential to drive clicks than Stories ads. – Brafton report
5. 65% of top-performing B2B brand posts on Instagram prominently feature products, highlighting the platform’s effectiveness in showcasing visual content for B2B marketing purposes. – Martech
6. 16% of global B2B marketers cite Instagram as the social media channel with the second highest ROI – Statista

Instagram provides second largest ROI

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Twitter Insights: Essential Stats and Trends

1. The average CPM for Twitter ads is $6.46, the average cost per follower is $2.50, and the average cost per download for Twitter ads is $1.95.- WEBFx
2. 86% of B2B marketers make use of Twitter when it comes to content marketing, while 29% use Twitter ads for content marketing.- ContentMarketingInstitute
3. With 82% of B2B companies currently active on Twitter, the platform serves as a pivotal tool for sharing content, promoting offerings, and engaging with target audiences. – ContentMarketingInstitute
4. Twitter boasts a presence among 66% of brands, underscoring its status as a cornerstone platform for brand visibility and engagement. – Hootsuite

Social media platform prefernce by marketers

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5.82% of B2B content marketers are active on Twitter, making it a prime platform for sharing industry insights and establishing thought leadership  –ContentMarketingInstitute

Youtube Insights: Essential stats and Trends

1. YouTube boasts over 2.5 billion monthly active users, providing vast opportunities to connect with your B2B audience. – Demandsage
2. 53% of B2B marketers utilize YouTube for content marketing, highlighting its significance in the B2B landscape. – ContentMarketingInstitute
3. While 11% of B2B marketers leverage YouTube ads for content marketing, video marketing accounts for 6% of the top marketing spend among B2B organizations. – ContentMarketingInsititute
4. Video marketing also works well for B2B – it’s one of the top five content channels used by B2B marketers. – Yansmedia
5. 50% of B2B purchasers rely on video content when making purchasing decisions. – Vidico
6. 85% of B2B marketers find video an effective medium and marketing tool for online engagement. – Vidico

B2B Social Media Marketing: Navigating Key Challenges

1. 26% of marketers encounter difficulties in selecting suitable social media platforms for their business strategies. – Hubspot
2. Demonstrating ROI remains a primary concern for 21% of global B2B marketers, emphasizing the importance of measuring campaign effectiveness. – MarketingWeek
3. Generating high-quality leads is a significant challenge for 61% of B2B marketers, indicating the need for effective lead-generation strategies. – Demandsage
4. 58% of B2B marketers struggle with measuring the ROI of their social media efforts, underscoring the importance of tracking and analyzing performance metrics. – Chiefmarketer
5. Crafting compelling content poses a challenge for 50% of B2B marketers, highlighting the essential role of engaging and valuable content in social media marketing success. – ContentMarketingInstitute

Conclusion

B2B social media marketing stands as an indispensable tool for modern businesses, It acts as a goldmine for building brand authority (LinkedIn), sparking conversations (Twitter), and captivating audiences (Instagram). With over 5 billion users globally, these platforms are bustling hubs for businesses to connect, build credibility, and drive results. From lead generation to sales, Facebook, LinkedIn, Instagram, Twitter, and YouTube offer diverse marketing tools.
Statistics show the effectiveness of social media advertising, with LinkedIn and Facebook excelling in B2B marketing. However, market challenges remain, like platform selection, ROI demonstration, and content creation. By overcoming these hurdles and leveraging platform insights, businesses can harness the power of social media for growth, connection, and staying competitive making social media a B2B powerhouse.

Key Takeaways: Top B2B Email Marketing Stats & Trends 2024

The key takeaways for each platform 2024:

  • Facebook: With over 5 billion global users, Facebook remains a cornerstone platform for B2B marketing, offering diverse advertising options and effective audience targeting tools.
  • Instagram: Instagram is gaining traction among B2B marketers, with 49% considering it a trusted platform and 33% actively using it for marketing, showcasing its rising importance in the B2B landscape.
  • Twitter: Twitter serves as a pivotal tool for B2B marketers, with 86% utilizing it for content marketing and 82% of B2B companies active on the platform, highlighting its significance in content sharing and engagement.
  • LinkedIn: LinkedIn continues to be a powerhouse for B2B marketing, offering opportunities for building brand authority and driving professional connections, with over 700 million users globally.
  • YouTube: YouTube presents vast opportunities for B2B marketers, boasting over 2.5 billion monthly active users and influencing 50% of B2B purchasing decisions, making it a crucial platform for video content marketing strategies.

By overcoming challenges and leveraging platform insights, businesses can harness the power of social media for growth, connectivity, and competitive edge, making it a B2B powerhouse in the digital era.

FAQ’S

B2B marketers predominantly utilize LinkedIn, Facebook, and YouTube for their marketing efforts, with 82% acknowledging LinkedIn as the most valuable platform.

Users spend an average of 2 hours and 23 minutes daily on social media, highlighting its significance as a prime marketing avenue

87% of sellers affirm the effectiveness of social selling for business growth, recognizing its impact on sales performance.

The primary challenges include selecting suitable social media platforms (26%), demonstrating ROI (21%), generating high-quality leads (61%), measuring ROI (58%), and crafting compelling content (50%).

LinkedIn is reported to deliver the best organic results, with 77% of marketers acknowledging its effectiveness in driving organic engagement and visibility.

50% of B2B purchasers rely on video content when making purchasing decisions, underlining the importance of video marketing in B2B contexts.

Instagram generates 20 times more engagement compared to LinkedIn, making it highly effective for driving audience interaction and brand awareness.

Social media ranks as the most effective channel for both top-of-funnel and bottom-of-funnel goals, highlighting its versatility and effectiveness in driving business outcomes.

75% of paid social media marketers choose LinkedIn to launch paid campaigns.

The number of social media users worldwide grew by 320 million people during this period from January 2023 to January 2024.

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