Why B2B Companies Fail Without Effective Marketing Strategies?
B2B Marketing Why B2B Companies Fail Without Effective Marketing Strategies? Orange Owl June 24, 2024 Share : Table of Contents In today’s hyper-competitive B2B landscape, simply having a great product or service is no longer enough. With a projected 70% of B2B buyers relying solely on digital channels to research purchases according to Forrester Research, […]
What is B2B Intent Data and How to Use it: The Ultimate Guide
B2B Marketing What is B2B Intent Data and How to Use it: The Ultimate Guide Vivek Goel June 19, 2024 Share : Table of Contents In the world of B2B marketing, where innovation and customer engagement are key, a new tool is changing how sales and marketing strategies are crafted – intent data. Imagine knowing […]
How to Create a B2B Content Calendar: The Ultimate Step-by-Step Guide
Content Marketing How to Create a B2B Content Calendar: The Ultimate Step-by-Step Guide Vivek Goel January 27, 2025 Share : Table of Contents Introduction In the realm of B2B content marketing, a well-structured content calendar is more than just an organizational tool—it’s a strategic asset. This comprehensive guide will walk you through the steps to […]
The Ultimate Guide to B2B Email Marketing: Strategies, Insights, and Best Practices
Email Marketing The Ultimate Guide to B2B Email Marketing: Strategies, Insights, and Best Practices Vivek Goel January 28, 2025 Share : Table of Contents Introduction to B2B Email Marketing Email marketing remains a powerful tool for B2B businesses to nurture leads, build relationships, drive conversions and succeed in executing their GTM strategies. In this comprehensive […]
The Ultimate Step-By-Step Guide to B2B Buyer Personas
Content Marketing The Ultimate Step-By-Step Guide to B2B Buyer Personas Vivek Goel January 22, 2025 Share : Introduction In the complex landscape of B2B marketing, understanding your target audience is not just beneficial; it’s a cornerstone of your go-to-market (GTM) strategy. B2B Buyer personas provide a detailed representation of your ideal customers based on a […]
100+ Top B2B Marketing Tools in 2025: A Comprehensive Guide
B2B Marketing 100+ Top B2B Marketing Tools in 2025: A Comprehensive Guide Vivek Goel June 6, 2024 Share : Table of Contents In the dynamic world of B2B marketing, leveraging the right tools can significantly enhance your strategies and outcomes. Below is a detailed list of 100+ top B2B marketing tools, organized by categories to […]
The Complete B2B Marketing Glossary: Every Term You Need to Know
B2B Marketing The Complete B2B Marketing Glossary: Every Term You Need to Know Vivek Goel June 4, 2024 Share : Table of Contents Introduction Welcome to the Ultimate Digital Marketing Glossary for B2B Companies! In today’s rapidly evolving digital landscape, understanding the vast array of marketing terms and techniques is crucial for any marketer aiming […]
Transforming Marketing from Cost Center to Strategic Asset: A Comprehensive Change Management Guide
GTM Transforming Marketing from Cost Center to Strategic Asset: A Comprehensive Change Management Guide Orange Owl May 27, 2024 Share : This article ( Transforming Marketing from Cost Center to Strategic Asset: A Comprehensive Change Management Guide ) was first published on NASSCOM. Table of Contents If your organization views marketing solely as a lead […]