The Power of Case Studies in B2B Marketing: The Ultimate Guide
B2B Marketing The Power of Case Studies in B2B Marketing: The Ultimate Guide Vivek Goel April 2, 2025 Share : Table of Contents Introduction Case studies in B2B marketing have become essential in today’s competitive landscape, helping companies stand out and earn the trust of potential clients. Unlike traditional advertising, these real-world success stories showcase […]
5 Powerful Lessons from Lenskart Success Story for Every Entrepreneur
Unicorn Chronicles 5 Powerful Lessons from Lenskart Success Story for Every Entrepreneur Vivek Goel April 1, 2025 Share : Table of Contents Introduction Lenskart has revolutionized the Indian eyewear industry, transforming a largely unorganized sector into a thriving, technology-driven market. Founded in 2010 by Peyush Bansal, the company identified a crucial gap—limited accessibility to quality […]
How to Craft a Winning B2B Digital Marketing Plan
B2B Marketing How to Craft a Winning B2B Digital Marketing Plan Vivek Goel March 21, 2025 Share : Table of Contents Introduction In today’s digital-first world, having a well-structured B2B digital marketing plan is crucial for business success. Unlike B2C marketing, which targets individual consumers, B2B strategies focus on building relationships, demonstrating expertise, and solving […]
Managing Up in B2B: How to Work with Other Executives, Sales, and the CEO
B2B Marketing Managing Up in B2B: How to Work with Other Executives, Sales, and the CEO Vivek Goel March 21, 2025 Share : Table of Contents Introduction Managing up in b2b is a crucial skill in B2B organizations, enabling employees to build strong relationships with executives, sales teams, and the CEO. Effective management of these […]
Social Media for Brand Growth: A Guide to Driving Your Sales Pipeline
B2B Marketing Social Media for Brand Growth: A Guide to Driving Your Sales Pipeline Vivek Goel March 21, 2025 Share : Table of Contents Introduction In today’s digital-first world, social media is more than just a place to connect with friends—it has become a powerhouse for businesses to build brand awareness, engage with their audience, […]
What is Cross-Device and Multi-Stakeholder Tracking?
B2B Marketing What is Cross-Device and Multi-Stakeholder Tracking? Vivek Goel March 21, 2025 Share : Table of Contents Introduction In today’s digital ecosystem, consumers interact with brands across multiple devices—smartphones, tablets, laptops, and even smart TVs. Meanwhile, businesses must cater to multiple stakeholders, from customers and suppliers to employees and partners. Cross-device and multi-stakeholder tracking […]
Positioning in B2B : How to Stand Out and Differentiate in a Crowded Market
B2B Marketing Positioning in B2B : How to Stand Out and Differentiate in a Crowded Market Orange Owl March 18, 2025 Share : Table of Contents Introduction In today’s competitive B2B landscape, businesses struggle to stand out amid countless alternatives. As industries become increasingly saturated, differentiation is crucial to establish a strong brand identity and […]
What are Data Silos in B2B and How Can You Fix Them?
B2B Marketing What are Data Silos in B2B and How Can You Fix Them? Vivek Goel March 21, 2025 Share : Table of Contents Introduction In today’s data-driven world, organizations rely on vast amounts of information to drive decision-making, enhance customer experiences, and improve operational efficiency. However, when data is isolated within different departments, it […]
Segmentation and Targeting in B2B Marketing: A Comprehensive Guide
B2B Marketing Segmentation and Targeting in B2B Marketing: A Comprehensive Guide Orange Owl March 17, 2025 Share : Table of Contents Introduction In the ever-evolving landscape of B2B marketing, understanding your audience is key to success. Unlike B2C marketing, where broad consumer categories can be targeted, B2B marketing requires a more refined approach. Businesses operate […]
B2B Market Research: A Comprehensive Guide
B2B Marketing B2B Market Research: A Comprehensive Guide Vivek Goel March 17, 2025 Share : Table of Contents Introduction Market research is the backbone of any successful B2B marketing strategy. Unlike B2C marketing, where individual consumer preferences drive sales, B2B marketing involves complex decision-making processes, multiple stakeholders, and longer sales cycles. According to a study […]