Introduction
In today’s competitive digital landscape, B2B brands are rapidly embracing performance marketing as a core strategy to achieve measurable, scalable, and predictable growth. Unlike traditional marketing methods that focus solely on reach or visibility, performance marketing is rooted in ROI, conversion metrics, and funnel efficiency. It’s about making every marketing dollar count—whether through high-impact LinkedIn ads, conversion-optimized lead gen funnels, or intelligent retargeting strategies that re-engage decision-makers at the right moment. For businesses looking to maximize impact and minimize waste, choosing the right agency is critical. That’s why we’ve curated a definitive list of the Top B2B Performance Marketing Agencies in India for 2025—specialists who turn ad spend into real, trackable business outcomes.
To help B2B marketers build successful campaigns, we’ve also included a detailed Performance Marketing Guide, covering everything from paid channel selection and audience segmentation to setting up conversion goals and analyzing campaign attribution. As we look ahead, the Trends and predictions of performance marketing in 2025 suggest a rising focus on AI-powered ad optimization, hyper-personalized targeting, and cross-platform performance tracking. With the rapid evolution of martech tools and data analytics, B2B performance marketing is no longer optional—it’s foundational. Partnering with agencies that are ahead of these trends ensures that your brand isn’t just visible, but also converting consistently and efficiently in an increasingly crowded digital arena.
1. Orange Owl Marketing
Orange Owl is a B2B growth accelerator and performance marketing agency that brings together data, creativity, and automation to build campaigns that drive real, measurable results. The agency is known for its ability to engineer high-converting ad strategies tailored specifically for B2B audiences, focusing on everything from top-of-the-funnel awareness to bottom-of-the-funnel conversions. With a strong emphasis on scalability and efficiency, Orange Owl helps businesses grow smarter by turning marketing spend into qualified leads, pipeline velocity, and revenue impact.
What sets Orange Owl apart among the top B2B performance marketing agencies in India is its deep integration of analytics with storytelling. Their approach goes beyond impressions and clicks—they focus on full-funnel performance, using tools like dynamic retargeting, behavioral segmentation, and automated testing to continuously refine campaigns. As the performance marketing landscape evolves in 2025, with trends leaning into AI-driven optimization and hyper-personalized targeting, Orange Owl remains ahead of the curve. Their expertise ensures B2B brands are not only keeping up but leading the way with strategies that are agile, data-rich, and designed for growth.
Founder: Vivek Goel
Location: Hyderabad, India
Email: info@orangeowl.in
Website: https://orangeowl.marketing
Specialization: LinkedIn & Google Ads, high-intent lead generation, full-funnel performance campaigns
Why Choose Them: Orange Owl is laser-focused on results. With deep B2B expertise, agile experimentation, and conversion-first thinking, it’s the go-to choice for businesses ready to grow.
Services: Paid media (LinkedIn, Google), funnel setup, marketing automation, A/B testing, analytics
👉 Schedule a call: https://calendly.com/orangeowlhq/consultation
2. Webenza
Webenza is a strategic performance marketing agency that delivers ROI-centric campaigns tailored to the unique needs of B2B clients. By blending performance-driven tactics with brand-led storytelling, Webenza helps businesses achieve measurable growth while building long-term brand equity. Their approach focuses on aligning campaign objectives with business outcomes—whether it’s increasing lead volume, improving cost-per-acquisition, or nurturing high-value accounts through well-crafted funnels and retargeting strategies.
What makes Webenza a standout among the top B2B performance marketing agencies is its ability to balance short-term conversion goals with long-term brand vision. Their team designs full-funnel campaigns that integrate paid search, social ads, and high-quality content to engage decision-makers at every stage. With real-time tracking, smart audience segmentation, and continuous optimization, Webenza ensures every campaign delivers both immediate performance and sustainable growth. As performance marketing trends in 2025 move toward personalization and automation, Webenza remains a reliable partner for B2B companies seeking to scale efficiently and effectively.
Founder: Puneet Pahuja
Location: Bangalore, India
Email: info@webenza.com
Website: https://www.webenza.com
Specialization: Full-funnel performance, paid search, digital strategy
Why Choose Them: Known for balancing performance with creative storytelling.
Services: Paid ads, lead gen campaigns, social strategy, email marketing
3. Social Beat
Social Beat is a performance marketing powerhouse known for delivering scalable results with precision targeting tailored to industry-specific needs. With a strong foothold in sectors like BFSI, edtech, and SaaS, the agency has a proven track record of helping B2B brands drive qualified leads, optimize conversion funnels, and maximize ROI across digital channels. Their approach combines data-driven campaign structures with platform expertise, ensuring that each ad reaches the right decision-makers at the right time.
As one of the top B2B performance marketing agencies in India, Social Beat stands out for its ability to scale campaigns without compromising on targeting accuracy or message relevance. Their deep understanding of complex B2B buyer journeys enables them to design personalized, high-intent experiences that convert. Leveraging a mix of paid search, programmatic advertising, and social media performance strategies, Social Beat is well-equipped to meet the evolving demands of performance marketing in 2025. Their focus on measurable growth and audience intelligence makes them a trusted partner for businesses aiming to grow with speed and precision.
Co-Founders: Suneil Chawla and Vikas Chawla
Locations: Chennai, Bangalore, Mumbai
Email: team@socialbeat.in
Website: https://www.socialbeat.in
Specialization: Video-led performance campaigns, influencer media buying
Why Choose Them: Ideal for high-volume B2B lead-gen with video/visual focus.
Services: Performance marketing, video content, digital growth strategy
4. iProspect India
iProspect, a part of the global Dentsu network, is a leading performance marketing agency renowned for delivering enterprise-grade campaigns that are grounded in data precision and advanced attribution modeling. With its global expertise and deep local insights, iProspect helps B2B enterprises design high-impact strategies that go beyond clicks and impressions—focusing instead on measurable business outcomes such as lead quality, customer acquisition cost, and lifetime value. Their strength lies in orchestrating multi-channel campaigns that are optimized at every touchpoint for performance and ROI.
Positioned among the top B2B performance marketing agencies in India, iProspect brings a rigorous, analytics-first approach to everything from media planning to real-time campaign optimization. Their teams use cutting-edge tools and frameworks to track the customer journey across channels, ensuring that every marketing action is tied to business goals. As performance marketing trends for 2025 move toward greater transparency, automation, and personalization, iProspect remains ahead of the curve—empowering B2B brands with the clarity and control they need to scale effectively in an increasingly data-driven landscape.
Founder: Vivek Bhargava
Locations: Mumbai, Bangalore, Gurgaon
Email: contact@iprospect.com
Website: https://www.iprospect.com/en/in
Specialization: Search engine marketing, paid media for enterprises
Why Choose Them: Trusted by top corporations for scalable B2B digital execution.
Services: SEM, paid ads, data tracking, retargeting
5. AdLift
AdLift is a results-oriented performance marketing agency that seamlessly merges paid media expertise with strategic content development to drive high-impact outcomes for B2B brands. With a strong presence in tech, SaaS, and professional services sectors, AdLift crafts performance campaigns that not only generate leads but also establish long-term brand authority. Their integrated approach ensures that every touchpoint—whether through search ads, display, or social platforms—contributes to the broader goal of acquiring and nurturing high-value B2B customers.
Recognized as one of the top B2B performance marketing agencies in India, AdLift excels in creating content-led campaigns that fuel engagement and conversions across the funnel. They leverage data insights to fine-tune targeting, test creatives, and optimize bids in real time—ensuring that ad spend translates into tangible business growth. As performance marketing trends in 2025 lean toward intent-based targeting and smarter automation, AdLift is well-equipped to help B2B brands navigate the evolving landscape with scalable, ROI-focused strategies that deliver both reach and results.
Co-Founders: Prashant Puri and Vivek Pahwa
Locations: Gurugram & San Francisco
Email: info@adlift.com
Website: https://www.adlift.com/in
Specialization: Integrated content + performance strategy
Why Choose Them: SEO + PPC specialists with full-funnel execution.
Services: Google Ads, display marketing, remarketing, CRO
6. Ethinos
Ethinos is a digitally native performance marketing agency recognized for its data-driven approach and impactful campaign strategies tailored specifically for B2B tech and SaaS companies. With a strong focus on results, Ethinos helps businesses navigate complex buyer journeys by designing campaigns that prioritize lead quality, funnel optimization, and ROI. Their performance solutions are built on in-depth audience insights, precise targeting, and continuous optimization, making them a go-to partner for B2B brands seeking measurable growth.
Positioned among the top B2B performance marketing agencies in India, Ethinos brings together paid media, analytics, and creative strategy to deliver full-funnel digital experiences that convert. Their team specializes in crafting campaigns that align with the unique demands of SaaS and technology buyers—ensuring messaging relevance, platform efficiency, and budget accountability. As performance marketing trends in 2025 evolve toward predictive analytics, AI-driven optimization, and integrated customer journeys, Ethinos remains at the forefront, helping B2B brands stay competitive and growth-focused in a fast-changing digital landscape.
Founder: Sidd Hegde
Location: Mumbai
Email: abhijeet.nirban@ethinos.com
Website: https://www.ethinos.com
Specialization: Demand generation and automation
Why Choose Them: Ideal for companies scaling pipeline with marketing ops.
Services: Email automation, performance marketing, funnel design
7. Schbang
Schbang is a full-service digital agency that brings an integrated approach to marketing, with performance at the core of its strategy. Known for its creativity backed by data, Schbang is particularly effective for B2B startups and mid-market firms aiming to scale quickly through high-ROI campaigns. The agency blends performance marketing with storytelling, ensuring that every campaign not only drives conversions but also reinforces brand identity across platforms like LinkedIn, Google, and programmatic ad networks.
As one of the top B2B performance marketing agencies in India, Schbang stands out for its ability to unify media, content, and tech to deliver results that matter. Their team focuses on optimizing each stage of the B2B funnel—from awareness and lead generation to nurturing and retargeting—using a mix of analytics, automation, and platform expertise. With performance marketing trends in 2025 emphasizing agility, personalization, and omnichannel execution, Schbang remains a strong partner for businesses looking to build scalable, conversion-oriented digital ecosystems.
Co-Founders: Akshay Gurnani and Harshil Karia
Locations: Mumbai, Bangalore, Delhi
Email: bd@schbang.com
Website: https://www.schbang.com
Specialization: Cross-platform advertising and funnel campaigns
Why Choose Them: Creative + media approach for full-funnel engagement.
Services: Paid media, digital strategy, analytics
8. WATConsult
WATConsult, a Dentsu Creative agency, is well-regarded for its award-winning performance marketing campaigns that effectively combine creativity with precision targeting. With a sharp focus on results, the agency helps B2B brands maximize both reach and conversion through carefully crafted, data-backed strategies. Whether it’s driving awareness for niche services or generating high-quality leads in competitive sectors, WATConsult uses a mix of paid media, analytics, and automation to ensure every campaign delivers tangible business outcomes.
Recognized among the top B2B performance marketing agencies in India, WATConsult offers a comprehensive approach that spans the entire customer journey. Their strength lies in integrating creative storytelling with performance-driven execution—delivering campaigns that not only attract attention but also drive meaningful engagement and action. As 2025 performance marketing trends highlight the growing importance of AI, cross-channel attribution, and audience personalization, WATConsult remains at the forefront, helping B2B brands navigate the evolving digital landscape with innovation and efficiency.
Founder: Rajiv Dingra
Location: Mumbai
Email: sahil.shah@dentsu.com
Website: https://www.watconsult.com
Specialization: Multi-channel paid campaigns, digital strategy
Why Choose Them: Great for large-scale performance mandates.
Services: Paid ads, digital insights, growth strategy
9. ROI Minds
ROI Minds is a results-focused performance marketing agency recognized for its strong capabilities in both eCommerce and B2B campaigns, with a growing reputation across global markets. The agency specializes in driving high-ROI digital strategies that prioritize lead quality, conversion efficiency, and sustainable growth. By combining data intelligence with platform expertise, ROI Minds helps B2B brands expand their reach, especially in international markets, through paid media campaigns that are meticulously optimized for each stage of the sales funnel.
As one of the top B2B performance marketing agencies in India, ROI Minds stands out for its ability to deliver personalized, scalable campaigns that cater to complex B2B buyer journeys. Their team uses a mix of search engine marketing, social advertising, and retargeting tactics to engage decision-makers with relevant, intent-driven messaging. With performance marketing trends in 2025 pointing toward automation, predictive analytics, and cross-border scalability, ROI Minds continues to help B2B companies compete effectively on a global stage while maintaining sharp focus on ROI.
Founder: Sandeep Kumar
Location: Mohali, Punjab
Email: info@roiminds.com
Website: https://www.roiminds.com
Specialization: PPC, retargeting, conversion optimization
Why Choose Them: ROI-first mindset with transparent reporting.
Services: Google Ads, landing pages, sales funnels
10. Digital Uncovered
Digital Uncovered is a strategy-led performance marketing agency known for its emphasis on deep industry research and highly tailored campaign development for tech-driven B2B firms. The agency takes a consultative approach, beginning with a detailed understanding of the client’s industry, buyer personas, and sales cycle before crafting performance strategies that are both targeted and scalable. Their campaigns are designed to engage high-intent audiences, shorten sales cycles, and generate measurable ROI through channels like paid search, social media, and content amplification.
Ranked among the top B2B performance marketing agencies in India, Digital Uncovered differentiates itself with its analytical rigor and focus on strategic alignment. The agency excels in creating performance roadmaps that not only meet short-term lead generation goals but also support long-term growth by strengthening brand credibility and authority. As performance marketing continues to evolve in 2025 with trends such as AI-powered insights, account-based advertising, and full-funnel personalization, Digital Uncovered is well-positioned to guide B2B brands through complex digital transformations with clarity and precision.
Founder: Prateek Shah
Location: New Delhi
Email: info@digitaluncovered.com
Website: https://www.digitaluncovered.com
Specialization: Strategy + execution for mid-size B2B brands
Why Choose Them: Strong on insight, personalization, and analytics
Services: Campaign planning, paid media, funnel optimization
Conclusion
In a space where every click and conversion matters, choosing the right B2B performance marketing partner can be the catalyst for scalable growth. These top 10 agencies in India for 2025 are leading the way with innovative, ROI-focused solutions. If you’re ready to turn ad spend into high-quality leads and real pipeline growth, look no further than Orange Owl Marketing—your growth partner in performance.
Frequently Asked Questions (FAQs) on Top B2B Performance Marketing Agencies
