Introduction
In today’s fast-evolving B2B landscape, leveraging the right MarTech (Marketing Technology) stack is no longer optional—it’s essential. Whether it’s for lead generation, content personalization, or sales pipeline acceleration, B2B companies across India are increasingly turning to Marketing Automation platforms and AI-powered tools to streamline their processes and enhance ROI.
To help businesses make the right choice, we’ve compiled a curated list of the Top B2B MarTech Agencies in India in 2025. These companies stand out for their innovation, performance-driven strategies, and ability to deliver scalable marketing solutions tailored to the B2B ecosystem. From AI-led engagement platforms to customer data orchestration tools, this list showcases agencies that are defining the future of marketing in India.
1.Orange Owl
Orange Owl is one of India’s leading B2B MarTech agencies, known for its content-led growth strategies and demand generation excellence. By combining creativity with analytics, Orange Owl delivers performance-focused marketing campaigns that empower brands to scale sustainably. Their integrated marketing stack and AI-powered insights help businesses drive better engagement, higher conversions, and measurable ROI.
Founded by Vivek Goel, Orange Owl offers personalized MarTech solutions that span content strategy, automation, performance tracking, and customer journey mapping. Their agile approach and B2B expertise make them a preferred partner for high-growth companies seeking smarter marketing outcomes.
Founder: Vivek Goel
Location: India
Email: growth@orangeowl.marketing
Website: https://orangeowl.marketing/
Specialization: Content marketing, AI-driven B2B demand generation, MarTech integration
Why Choose Them: Known for driving consistent results through data-backed content strategies and performance optimization
Services: ABM, content strategy, lead generation, automation, campaign analytics
👉 Schedule a call: calendly.com/orangeowlhq/consultation
2.Netcore Cloud
Netcore Cloud is a globally recognized MarTech platform that enables B2B businesses to enhance customer engagement using AI, automation, and personalization. Their integrated platform supports email marketing, customer journey orchestration, and multi-channel engagement that improves customer lifetime value.
With a strong presence in India and abroad, Netcore Cloud is trusted by hundreds of enterprise brands. Their robust analytics, real-time segmentation, and automation engine give marketers the tools to personalize communication at scale while ensuring measurable results.
Founder: Rajesh Jain
Location: Mumbai, India
Email: helpdesk@netcorecloud.com
Website: netcorecloud.com
Specialization: Email marketing, customer engagement, AI automation
Why Choose Them: Ideal for B2B businesses looking to scale multi-channel engagement with precision
Services: Customer journey automation, push notifications, email marketing, personalization, analytics
3.WebEngage
WebEngage is a robust retention and engagement platform that enables B2B businesses to improve customer experience through real-time personalization and automation. Their MarTech stack includes tools for web push, SMS, in-app messaging, and advanced segmentation.
Their deep analytics capabilities and omnichannel automation engine help businesses convert and retain users more effectively. WebEngage is widely adopted across India’s B2B space for improving user retention, onboarding, and lifecycle marketing.
Founder: Avlesh Singh
Location: Mumbai, India
Email: sales@webengage.com
Website: webengage.com
Specialization: Lifecycle marketing, customer engagement, retention automation
Why Choose Them: Perfect for businesses focused on deep personalization and long-term retention
Services: Web push, SMS, in-app messaging, onboarding workflows, analytics
4.CleverTap
CleverTap is a leading B2B MarTech company helping businesses build customer-centric experiences through AI-based engagement and real-time user behavior analysis. Their platform is designed to deliver personalized campaigns that boost engagement, loyalty, and conversions.
Their predictive analytics and campaign automation tools empower marketers to make data-driven decisions at every customer touchpoint. CleverTap is trusted by enterprises looking for a unified platform for customer data, insights, and execution.
Founder: Sunil Thomas
Location: Mumbai, India
Email: sales@clevertap.com
Website: clevertap.com
Specialization: AI-based customer engagement, marketing automation
Why Choose Them: Best for performance-driven B2B teams that want to unlock actionable insights and boost engagement
Services: Predictive analytics, real-time segmentation, journey mapping, multi-channel automation
5.MoEngage
MoEngage is an insights-led customer engagement platform designed for enterprises that want to connect with their B2B audiences across channels. It uses AI and automation to deliver personalized experiences across email, mobile, web, and more.
Their platform integrates customer insights with automation to drive business growth. MoEngage’s advanced segmentation and real-time analytics make it a reliable partner for B2B businesses looking to scale personalization and drive lifetime value.
Founder: Raviteja Dodda
Location: Bengaluru, India
Email: hello@moengage.com
Website: moengage.com
Specialization: Customer insights, multi-channel engagement, mobile-first marketing
Why Choose Them: Ideal for data-centric brands looking to elevate B2B user journeys
Services: User segmentation, email/SMS marketing, push notifications, personalization
6.Webmaxy
Webmaxy delivers end-to-end MarTech solutions tailored for B2B businesses, with a focus on improving lead nurturing and performance tracking. Their flagship product, Webmaxy Analyzer, allows companies to understand user behavior and optimize digital marketing strategies effectively.
With marketing automation tools like Survey Bunny, Webmaxy helps businesses engage, collect feedback, and convert leads into customers faster. Their strength lies in conversion rate optimization and real-time engagement tools.
Founder: Arpit Jain
Location: Indore, India
Email: info@webmaxy.co
Website: webmaxy.co
Specialization: Marketing automation, feedback collection, behavior analytics
Why Choose Them: Great for businesses looking to understand and convert user behavior in real time
Services: Survey tools, session recording, automation, analytics
7.Contlo
Contlo is a rapidly emerging MarTech platform built for modern marketers aiming to deliver hyper-personalized customer experiences. It provides a full-stack marketing operating system that empowers B2B businesses to execute campaigns across channels like email, SMS, WhatsApp, and more—all powered by a unified customer data platform (CDP).
With its AI-driven automation and no-code interface, Contlo makes it easy for growth teams to build data-led customer journeys. Its real-time analytics and segmentation tools offer deep insights that help B2B companies increase conversions and enhance engagement.
Founder: Priyam Bose
Location: Bengaluru, India
Email: hello@contlo.com
Website: contlo.com
Specialization: AI marketing automation, CDP, omnichannel campaign management
Why Choose Them: Great for agile teams seeking powerful automation with a no-code approach
Services: CDP, email/SMS/WhatsApp campaigns, segmentation, analytics, AI workflows
8.Pyze
Pyze is a top B2B MarTech company that specializes in process intelligence and AI-driven analytics to help businesses optimize customer journeys and campaign performance. By integrating behavioral analytics with real-time personalization, Pyze empowers marketing teams to create highly targeted outreach that drives better engagement and revenue outcomes.
With a strong focus on automation and insights, Pyze offers end-to-end MarTech solutions tailored for B2B growth. Their platform supports segmentation, workflow automation, and cross-channel analytics—making it ideal for businesses aiming to streamline their marketing operations and maximize ROI.
Founder: Prabhjot Singh, Dickey Singh
Location: Bengaluru, India
Email: support@pyze.com
Website: pyze.com
Specialization: Customer analytics, marketing automation, process intelligence
Why Choose Them: Ideal for businesses seeking AI-powered insights to improve marketing efficiency and customer experiences
Services: Behavior analytics, campaign automation, workflow insights, customer journey optimization
9.Act-On India
Act-On provides powerful marketing automation for growth-driven B2B brands. Though headquartered in the U.S., its Indian operations serve as a major hub for digital marketers who want agile, scalable, and user-friendly solutions tailored for lead nurturing, scoring, and pipeline acceleration.
Their intuitive tools help marketers orchestrate sophisticated email campaigns, create dynamic landing pages, and analyze performance across the funnel—all in one place. Act-On is popular among mid-sized B2B firms that value flexibility and results.
Founder: Raghu Raghavan
Location: Pune, India
Email: info@act-on.com
Website: act-on.com
Specialization: Lead nurturing, campaign automation, sales enablement
Why Choose Them: Best for B2B companies looking for easy-to-use yet robust automation tools
Services: Email marketing, lead scoring, landing pages, CRM integrations, analytics
10.Lemnisk
Lemnisk is a customer data platform (CDP) and real-time personalization solution for B2B enterprises. Focused on data unification and AI-driven experiences, Lemnisk enables businesses to engage prospects at the right time across web, app, email, and messaging platforms.
Its strength lies in activating first-party data and optimizing user journeys with precision. Lemnisk is trusted by B2B companies in sectors like fintech, SaaS, and IT services to increase pipeline velocity and improve marketing ROI.
Founder: Subra Krishnan
Location: Bengaluru, India
Email: marketing@lemnisk.co
Website: lemnisk.co
Specialization: CDP, real-time personalization, journey orchestration
Why Choose Them: Great for data-heavy B2B firms looking to activate and personalize customer journeys
Services: Identity resolution, omnichannel marketing, behavioral targeting, predictive AI
Conclusion
As the demand for data-driven and automated marketing solutions grows, these Top B2B MarTech Agencies in India are redefining how businesses attract, convert, and retain customers. Whether you’re a startup seeking scalable marketing infrastructure or an enterprise looking to refine your customer journey with AI, these companies offer tailored solutions to meet your unique needs.
Choosing the right partner can be the difference between growth and stagnation. With this list, we hope to help you find the ideal agency that aligns with your goals and enables you to unlock the full potential of Marketing Automation in the B2B space.
Frequently Asked Questions (FAQs) on Top B2B MarTech Agencies
