B2B Tech Copywriter

We are looking for a talented B2B Copywriter to join our team at Orange Owl. The successful candidate will be responsible for creating compelling and persuasive copy specifically tailored to the unique needs and challenges of B2B audiences. This role requires a deep understanding of the B2B market and the ability to craft messaging that resonates with key decision-makers and influencers.

Key Responsibilities:

• Develop creative and impactful copy for a variety of B2B marketing materials, including websites, landing pages, email campaigns, advertising campaigns, whitepapers, case studies, and sales collateral.
• Collaborate closely with the marketing team to understand client objectives, target audience profiles, and project requirements.
• Write clear, concise, and persuasive copy that effectively communicates key messages, value propositions, and solutions to B2B decision-makers and influencers.
• Adapt writing style and tone to suit different B2B brands, industries, and marketing objectives, while maintaining consistency with brand guidelines.
• Conduct thorough research on industry trends, market insights, competitor strategies, and audience preferences to inform copywriting decisions and ensure content relevance and impact.
• Ensure all copy is accurate, grammatically correct, and aligned with B2B brand messaging and positioning.
• Work collaboratively with designers, marketers, and other team members to ensure copy effectively complements visual elements and overall campaign objectives.

Requirements:

• Proven experience as a B2B Copywriter or similar role in a digital marketing agency or related field.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of work demonstrating creativity, persuasive storytelling, and impact in the B2B space.
• Deep understanding of the B2B market, including industry dynamics, buyer personas, decision-making processes, and purchasing behaviors.
• Ability to translate complex ideas and technical information into clear and compelling copy that resonates with B2B decision-makers and influencers.
• Excellent attention to detail and the ability to work efficiently under tight deadlines, while maintaining high standards of quality and accuracy.
• Proficiency in content management systems (e.g., WordPress) and familiarity with SEO principles for optimizing B2B content for search engines.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Join us at Orange Owl and be part of a dynamic team dedicated to driving success for our B2B clients through innovative and impactful copywriting.