About Orange Owl:
Orange Owl is a B2B marketing agency dedicated to crafting customized marketing strategies that drive sustainable growth. We specialize in a comprehensive suite of marketing services, including GTM strategy, content marketing, SEO, and more.
We are looking for a creative and data-driven B2B Social Media Strategist to manage and grow our clients’ social media presence and engagement.
Job Overview:
As a B2B Social Media Strategist at Orange Owl, you will be responsible for creating and executing social media strategies that build brand awareness, engage target audiences, and drive measurable results for B2B companies. You’ll work closely with the content and design teams to craft compelling social media campaigns tailored to each platform.
Responsibilities:
- Develop and execute social media strategies across platforms like LinkedIn, Twitter, and Facebook for B2B clients.
- Create and curate engaging content that resonates with B2B audiences and supports brand objectives.
- Manage social media accounts, including posting schedules, community management, and follower engagement.
- Analyze performance metrics and use insights to improve future campaigns and engagement rates.
- Work with the content and design teams to ensure consistency of messaging and branding across all platforms.
- Stay updated on industry trends and best practices in B2B social media marketing to continuously refine strategies.
- Monitor competitors and industry leaders to identify new opportunities for growth and engagement.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2-3 years of experience managing social media for B2B brands.
- Proven ability to craft social media strategies that drive engagement and business growth.
- Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, LinkedIn Analytics).
- Strong understanding of platform-specific content strategies, particularly for LinkedIn, Twitter, and Facebook.
- Excellent communication skills, with the ability to write compelling and concise social media copy.
- Creative thinker with the ability to adapt to fast-changing trends and client needs.
What We Offer:
- A collaborative and dynamic team environment with opportunities for creative freedom.
- The ability to work with a diverse range of B2B clients across industries.
- Professional development opportunities and access to the latest social media marketing tools.
- Flexible working arrangements and a focus on work-life balance.
Application Process: Interested candidates should submit a resume, a cover letter explaining their social media strategy experience, and examples of social media campaigns or profiles they’ve managed.