About Orange Owl:
Orange Owl is a B2B marketing agency dedicated to crafting customized marketing strategies that drive sustainable growth. We specialize in a comprehensive suite of marketing services, including GTM strategy, content marketing, SEO, performance marketing, and more.
We are looking for a seasoned and versatile B2B Marketing Strategist cum Manager who can lead and execute end-to-end marketing strategies for our clients, ensuring alignment with business goals and driving measurable results.
Job Overview:
As a B2B Marketing Strategist cum Manager at Orange Owl, you will be responsible for both crafting high-level marketing strategies and managing their execution across multiple channels. You will work closely with clients to understand their business objectives, develop comprehensive marketing plans, and lead the team in implementing them. This role requires a balance of strategic thinking and hands-on management to ensure the successful delivery of marketing initiatives.
Responsibilities:
- Develop and execute comprehensive B2B marketing strategies, including GTM plans, brand positioning, and lead generation campaigns.
- Collaborate with clients to understand their business goals and translate them into actionable marketing strategies.
- Manage the implementation of marketing plans, including overseeing content creation, digital marketing, SEO, performance marketing, and social media campaigns.
- Lead a cross-functional team of marketers, designers, and content creators to ensure the timely delivery of projects.
- Analyze marketing performance data, generate reports, and make data-driven recommendations for ongoing improvements.
- Stay updated on industry trends, competitive analysis, and emerging marketing technologies to continuously evolve marketing strategies.
- Act as the primary point of contact for clients, ensuring their needs are met and expectations exceeded.
Qualifications:
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- 5+ years of experience in B2B marketing strategy, with a proven track record of developing and executing successful campaigns.
- Strong understanding of the B2B buyer’s journey, lead generation, and demand generation tactics.
- Experience managing cross-functional teams and collaborating with internal and external stakeholders.
- Excellent analytical skills, with experience using tools such as Google Analytics, HubSpot, and CRM systems.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Strong communication and leadership skills, with the ability to present and defend strategic ideas to clients and internal teams.
What We Offer:
- Leadership opportunities in a growing and dynamic B2B marketing agency.
- The chance to work on high-impact projects for mid-sized to large B2B companies across diverse industries.
- A collaborative and supportive team culture that values creativity and innovation.
- Professional development opportunities and access to the latest marketing tools and technologies.
Application Process: Interested candidates should submit a resume and a cover letter outlining their experience in B2B marketing strategy and management, along with examples of successful marketing campaigns they have led.