Driving Success for Presidency High School
We’re proud of our work
The Challenge
Presidency High School, a leading institution committed to nurturing lifelong learners through holistic, child-centric education, wanted its communication strategy to reflect its deep-rooted values. However, the school’s social media presence lacked consistency and storytelling depth, limiting its reach and ability to connect with parents. Moreover, they needed to position themselves more strongly in the minds of prospective families and drive a measurable increase in admission enquiries.
The Approach
Within 12 months of engagement, Presidency High School saw measurable and qualitative improvements:
✅ Stronger Social Presence – Followers grew by 50% and 80% across two handles, while monthly engagement rose by over 150%. Social media is now backed by a cohesive content calendar and design system.
✅ Deeper Parent Engagement – An internal survey revealed 88% of parents across pre-primary, primary, and high school segments found the school’s updated internal communication valuable.
✅ More Engaging and Meaningful Messaging – A creative admissions campaign in 2025 helped communicate the school’s new campus and growing infrastructure to both current and prospective families. This was supported by strategically placed banners across the city and thoughtfully designed leaflets, boosting awareness and reinforcing the school’s commitment to continuous growth.
✅ Revamped Website Experience– The school’s updated website now clearly reflects its philosophy, progress, and achievements — serving as a more compelling touchpoint for admissions and general outreach.
✅ Empowered In-House Team – The internal creative team now operates with greater clarity and confidence, applying brand-aligned design practices, managing a consistent content pipeline, and driving ongoing improvements in storytelling and execution.
Next steps
We’re now working to:
- Improve website SEO through content optimization, metadata cleanup, and keyword alignment.
- Optimize Google Business Profile and platforms like Justdial to boost visibility in local discovery and search.
- Launch high-performing ads across channels to amplify reach and generate more relevant leads for admissions.
- Continue strengthening content across platforms to create deeper value for parents and boost enquiries through coordinated digital and offline campaigns.