B2B Marketing Trends

Top B2B Email Marketing Stats and Trends for 2024

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In the busy world of business marketing, emails are like trusty messengers, helping companies connect with customers. But did you know that there’s a lot more to emails than just typing a message and hitting send?

There are hidden treasures that can help make your emails even better! In our blog, “Top B2B Email Marketing Stats and Trends for 2024” we’re going to explore these treasures together. We will learn how to build stronger relationships with your customers.

Why B2B Email Marketing Holds Key Importance in Top Stats and Trends


In the B2B landscape, emails serve as invaluable touchpoints, fostering meaningful engagements with prospective clients. Amidst shifting paradigms where traditional events dwindle, email marketing emerges as an indispensable tool for businesses like yours, poised to thrive in the evolving landscape of tomorrow.

B2B Email Marketing Stats Number of email users


1. By 2025, there will be nearly 5 billion email users worldwide. In 2020, the global number of email users was estimated at 4 billion. – Statista

2. Over 370 billion emails will be sent daily by 2025. – Statista

3. Email marketing revenue is projected to reach nearly $14 billion by 2025. – Statista

4. 99% of buyers, consumers, and customers check their email accounts every day. – DMAReport

5. In 2021, people spent an average of just over 2 and a half hours a day on email. – Statista

6. 64% of small businesses rely on email marketing to connect with their customers. – CampaignMonitor

7. Nearly 93% of business-to-business marketers use email to share their content. – ContentMarketingInsitute

8. Approximately 79% of B2B marketing companies and agencies regard email as their most successful content distribution channel. – ContentMarketingInsitute

9. Email ranks as the primary revenue generation channel for 59% of B2B marketers. – EmarketerReport

10. 31% of B2B marketers find email newsletters effective for nurturing leads. – MarketingReport.

11. For every dollar that you spend on email marketing, you can expect a return on investment (ROI) of approximately $40. – DMAReport

12. 77% of marketers have observed an increase in email engagement over the past year. – Hubspot

13. Nearly half (44%) of B2B marketers say that email as a distribution channel produces the best results. ContentMarketingInsitute

Defining Your B2B Email Marketing KPIs: Insights from Top Stats and Trends

In the realm of B2B email marketing, understanding key performance indicators (KPIs) is crucial for measuring the effectiveness of campaigns. Metrics such as open rates, click-through rates (CTR), bounce rates, and conversion rates provide valuable insights into audience engagement, campaign reach, and overall success.

The average performance metrics for B2B email marketing campaigns are:
1. Open rate: 15.14%. – Statista
2. CTR: 2.44% – WEBFx
3. Bounce rate: 2.48% – WEBFx
4. Click-to-open rate: 7.38% – Mailerlite
5. The conversion rate from email marketing campaigns in B2B       tech is 2.5%. – RulerAnalytics

B2B Email Marketing Stats_Average performance metrics

Enhancing Email Marketing Effectiveness: Top B2B Stats and Trends Segmentation Strategies

Personalized marketing has become a cornerstone of successful email campaigns. Segmentation and personalization techniques allow businesses to tailor their messaging to individual preferences, behaviors, and interests, fostering deeper connections with their audience. By leveraging these strategies effectively, marketers can enhance engagement, drive conversions, and ultimately, achieve greater ROI in their email marketing efforts.

1. Segmented email campaigns outperform non-segmented ones, garnering 14.31% more opens and 100.95% more clicks. – MailChimp

2. 76% of online consumers get frustrated when content like offers, ads, and promotions are not aligned with their interests. – MckinseyReport

3. Thorough email segmentation results in a 30% increase in opens and a 50% increase in clicks compared to unsegmented campaigns. – Hubspot

4. Personalized emails are opened 82% more than generic bulk-send emails, so putting in the effort pays off.- G2

5. The vast majority (64%) of marketing professionals sent out email marketing campaigns with subject line personalization – Statista

6. 83% of consumers stated that they prefer to receive hyper-personalized marketing messages. – MessageGearsReport

7. The top three factors marketers use to personalize emails are name, company name, or other profile data (80%), customer segmentation (64%), and past email interactions (42%). – Constant Contact

Factors Marketers use to personalize emails


Optimizing Marketing with Email Automation: Top Trends in B2B Email Marketing

In B2B marketing, email automation is a personal assistant—it keeps things organized and running smoothly. By automating emails, it saves time and ensures that messages are sent consistently. As well as it lets you personalize your emails making them more relevant and engaging.

1. 80% of users of marketing automation report enhanced lead generation, while 77% observe an increase in conversions. – Invespcro

2. B2B marketers utilizing marketing automation experience, on average, a 10% rise in their sales pipeline contribution. This seemingly modest increase can translate into significant revenue growth, particularly for businesses with established sales pipelines. – Forrester

3. Currently, 55% of businesses leverage marketing automation in their operations. – Emailmonday

4. The value of the global marketing automation technology market was estimated to reach $25.1 billion by 2023.- Statista

5. Automated emails can generate 320% more revenue than emails that are not automated. – CampaignMonitor

Email Automation increases revenue by 320%


Responsive Email Campaigns: Catering to Mobile Audiences

In the fast-paced technology world, emails must render flawlessly on mobile devices to capture attention and drive engagement.

1. 46% of smartphone users prefer email communication on mobile. – Statista

2. Presently, 73% of companies emphasize optimizing email marketing campaigns for mobile devices. – Econsultancycensusreport

3. Incorporating mobile responsiveness into email marketing campaigns can result in a 15% boost in mobile clicks. – Mailchimp

4. According to TechCrunch, Google reported that 75% of all Gmail users access their email account through a mobile device. – Techcrunch

5. About 42% of people will delete emails that are not properly optimized for mobile. – Salecycle

6. Out of every 3 clicks on links within emails, one of them is through a registered mobile device. – CampaignMonitor

7. A mobile responsive email design can increase clicks by 15%. – G2

Data-Driven Insights: Finding Optimal B2B Email Send Times

Ever feel like your emails get lost in the black hole of inboxes?

Navigating the crowded landscape of inboxes can feel like a daunting task for email marketers. However, mastering the optimal send times holds the key to ensuring your messages stand out amidst the noise. By discerning the most opportune moments to hit send, B2B marketers can significantly enhance the effectiveness of their email campaigns, bolstering lead generation and fostering valuable business opportunities.

1. When asked about the most engaging day for their marketing emails, 27% of U.S. marketers favored Tuesday, followed by 19% for Monday, and 17% for Thursday. – Hubspot 

Best days US marketers use to send emails


2. Mondays see the highest open rates for emails, while click-through rates remain steady across the days, peaking on Tuesdays. – CampaignMonitor

Email Click Through Rate over the week

Email Open Rate over the week


3. Nearly half (47.9%) of surveyed B2B marketers noted peak engagement between 9 AM and 12 PM. – Hubspot

4. For B2Bs, Mondays and Tuesdays are prime days for email opening. – Brevo

5. Emails sent between 8:00 AM and 10:00 AM accounted for the greatest share of opens. – Brevo

6. Notably, emails sent at 10:00 AM and 4:00 PM garnered the highest click-through rates. – Brevo

Deciphering Email Structure: Unveiling Inbox Insights

How you set up your emails really matters. A clear, well-structured email with a catchy subject line is key to getting people to open, click, and take action. Knowing how to structure your emails well, based on what works best, is key to getting more people to open them, click on your links, and take action.

1. In a study analyzing 1,000 emails, it was discovered that the average email contained approximately 434.48 words, taking around 3.3 minutes to read. – Aweber

2. Around 82% of marketers opt for email subject lines containing 60 characters or fewer. – Aweber

3. Nearly 47% of recipients make the decision to either open or delete emails solely based on the subject lines. – Financesonline

4. The average length of top-performing email subjects is approximately 43.85 characters. – Aweber

5. Emails containing images exhibit a higher open rate of 30.27% compared to text-only emails, which have an open rate of 21.9%. – Getresponse

6. Certain words used in email subject lines, such as “update,” “events,” the name of the month (e.g., February), and “now,” are associated with higher open rates, surpassing the average of 21.33%. – Getresponse

7. Incorporating videos into emails can increase open rates by 19%. – CampiagnMonitor

8. Incorporating videos into emails can click-through rates by 65%. – CampiagnMonitor

9. Including videos in email reduces unsubscribes by 26%. –  CampiagnMonitor

Measuring Success: B2B Email Marketing ROI Statistics

Understanding the Return on Investment (ROI) of email marketing is crucial for businesses looking to maximize their marketing budget effectively. By knowing Valuable insights provides benefits to their email campaigns, from generating leads to nurturing customer relationships, ultimately leading to increased revenue and business growth.

1. A notable 18% of companies achieve an impressive ROI surpassing $70 for every $1 invested. – Barilliance

2. The most impactful strategies for email marketing campaigns include subscriber segmentation (78%), message personalization (72%), and implementing email automation campaigns (71%). – Hubspot

3. Encouragingly, 37% of brands are allocating more budget to email marketing initiatives, while only a mere 1.3% are reducing investments.  – G2

4. Email stands out as the leading source of Return on Investment (ROI) for 59% of marketers. – CampaignMonitor

5. Additionally, 58% of marketers leverage automation specifically for upselling purposes. – Moosend

ROI generated from different channels


AI-Powered Analytics: Revolutionizing B2B Email Marketing

Artificial Intelligence (AI) is revolutionizing B2B email marketing by enabling advanced data analysis, personalization, and automation. AI-driven automation streamlines workflows, allowing businesses to deliver timely, relevant emails at scale, ultimately enhancing ROI and driving business growth in the competitive B2B landscape.

1. 43% of marketers utilizing generative AI highlight its primary utility in crafting emails. – Hubspot.

2. A significant majority, comprising 87.7% of users, express either complete or substantial trust in AI-generated emails. – Sezly

3. About 38.5% of users perceive AI-powered email analytics as a secure tool. – Sezly

4. Approximately 50.7% of users perceive AI as more effective compared to traditional non-AI methods in email marketing. – Sezly

5. 85% of marketers acknowledge the effectiveness of generative AI in enhancing the personalization of their marketing content. Additionally, 45% note that content produced with generative AI exhibits somewhat superior performance compared to content developed without AI assistance. – Hubspot

6. Among users employing AI technology for email marketing, the top three use cases are email retargeting (55%), content personalization (53%), and subject line optimization (44%). – Ascend2

7. Marketers who are leveraging AI for email personalization observe revenue increased by 41%, and CTR increased by 13.44%. – Businessdit

Exploring B2B Email Marketing Challenges: Insights from Statistical Data

Emails can be a B2B marketer’s battlefield! Low open rates, delivery issues, and boring content can block success. But by understanding these challenges, we can craft winning emails that engage with customers.

1. Almost 50% (half) of all emails are sent to spam. – Statista

2. A significant 67% of B2B buyers opt to establish a separate junk email repository to sidestep undesirable marketing messages. Gartner

3. Individuals typically allocate an average of 10 seconds to read brand emails. – Statista

4. Roughly 66% of individuals express a preference for receiving concise marketing emails. – Zerobounce

5. A notable 44% of consumers opt to unsubscribe when inundated with excessive email volume. – Zerobounce

6. The majority of brands target sending emails between 2 to 4 times per month, typically adhering to a frequency of not more than once per week. – Snov

Key Takeaways: Top B2B Email Marketing Stats & Trends 2024

Stop the email marketing guesswork!

To excel in B2B email marketing,

  • Data-Driven Strategies: Utilize key performance indicators (KPIs) to gain insights into audience behavior and campaign effectiveness, enabling optimization for maximum impact.
  • Personalization and Segmentation: Tailor messaging to individual preferences through segmentation and personalization techniques, fostering stronger relationships and higher engagement rates.
  • Automation and Optimization: Embrace automation to streamline workflows and deliver relevant content at scale, while ensuring mobile responsiveness for seamless experiences and increased engagement.
  • Overcoming Challenges with Data: Address common obstacles like low open rates and content relevance by leveraging data-driven solutions such as segmentation, personalization, and automation.
  • Embracing Innovation: Stay ahead of the curve by embracing innovations like AI-powered analytics and responsive email design, delivering more personalized and impactful email experiences.

Through the synergy of data and innovation, businesses can forge stronger connections with their audience, ensuring success in the dynamic realm of email marketing.

Win the B2B email marketing battle and drive real results!



In the B2B landscape, email marketing remains a strategic powerhouse. It facilitates direct outreach to key decision-makers, enabling targeted communication and personalized content delivery. It also offers exceptional measurability and cost-effectiveness, allowing you to nurture leads and optimize campaigns for maximum ROI. For every dollar that you spend on email marketing, you can expect a return on investment (ROI) of approximately $40.

Almost 99% of buyers, consumers, and customers check their email accounts every day, highlighting the widespread use and importance of email as a communication channel in B2B marketing.

As per statistics and reports, the most effective strategies for B2B email marketing campaigns include subscriber segmentation, message personalization, and implementing email automation campaigns.

Email automation revolutionizes marketing workflows, offering time-saving benefits, consistent communication, and personalized messaging on a large scale. Its impact is profound, enhancing lead generation, driving conversions, and fueling revenue growth, as evidenced by the notable performance improvements reported by users of automation tools.

Approximately 55% of companies are currently using marketing automation, reflecting it as a valuable tool in B2B marketing.

In today’s digital landscape, mobile responsiveness plays a vital role in email marketing. According to data, 73% of companies prioritize optimizing campaigns for mobile devices. By embracing mobile responsiveness, it not only enhances user experience but also witnesses a remarkable 15% surge in mobile clicks, showcasing its profound influence on engagement and campaign success.

According to statistics, Tuesdays are the most engaging day for marketing emails, followed by Mondays and Thursdays. Additionally, emails sent between 8:00 AM and 10:00 AM receive the greatest share of opens, while those sent at 10:00 AM and 4:00 PM garner the highest click-through rates.

Yes, As per statistics, 59% of B2B marketers consider email as their top channel for revenue generation.

As per statistics, For every dollar spent on email marketing, you can expect a return on investment (ROI) of approximately $40.

Common challenges faced by B2B email marketers include low open rates, delivery issues, content relevance, and subscriber fatigue. These challenges can be addressed through strategies such as improving email segmentation, personalization, content quality, and frequency management, as well as ensuring compliance with best practices and regulations.

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