About Orange Owl:
Orange Owl is a B2B marketing agency dedicated to crafting customized marketing strategies that drive sustainable growth. We specialize in a comprehensive suite of marketing services, including GTM strategy, content marketing, SEO, and more.
We’re looking for a skilled B2B Content Writer to join our content team and help craft engaging, informative, and SEO-optimized content that resonates with our clients’ target audience.
Job Overview:
As a B2B Content Writer at Orange Owl, you will be responsible for producing high-quality written content, including blog posts, whitepapers, case studies, and website copy. Your role will focus on creating content that aligns with client objectives, drives engagement, and supports lead generation efforts.
Responsibilities:
- Write and edit long-form and short-form content for blogs, whitepapers, case studies, email newsletters, and more.
- Research industry trends, client needs, and audience pain points to develop content that adds value.
- Collaborate with the marketing and design teams to create content that complements larger campaigns.
- Optimize content for SEO and ensure it aligns with best practices for search rankings.
- Conduct interviews with subject matter experts to produce in-depth articles and thought leadership pieces.
- Track content performance and use analytics to refine future content strategies.
Qualifications:
- Bachelor’s degree in Marketing, Journalism, Communications, or related field.
- 2-3 years of experience in content writing for B2B audiences.
- Strong portfolio showcasing written content across various formats (blogs, whitepapers, case studies).
- Solid understanding of SEO best practices and experience using tools like SEMrush or Moz.
- Excellent writing, editing, and research skills.
- Ability to meet deadlines and manage multiple projects simultaneously.
What We Offer:
- Opportunities to work on content strategies for B2B companies across diverse industries.
- A collaborative environment where your input is valued.
- Exposure to various facets of marketing strategy and content development.
- Access to professional development resources and tools to refine your writing and content skills.
Application Process: Interested candidates should submit a resume, a brief cover letter, and links to their portfolio or writing samples relevant to B2B content.